top of page

What Is Underwriting?

Underwriting is a great way to promote your local business to your surrounding community.

Interested in promoting your business on air?

For only $8 per mention, your business can reach a wide audience of diverse listeners in the Greater Cincinnati area and beyond!

​

Underwriting enables WAIF to broadcast our fine programming and spread word about your business to the entire Greater Cincinnati area.

Underwriting Specifics

In exchange for the underwriting fee, a WAIF programmer may read or play a prerecorded “mention” about the underwriter's business on the air. We recommend a mention no more than 20-45 seconds long.

 

About Your Business's On-Air “Mentions”:

Simply stated, underwriting Mentions may “inform” but not “promote” – no Calls To Action!

​

  • Your mention may contain factual information:

    • Business names

    • Location

    • Phone number

    • Website

    • Info about the product/services you provide

  • Your mention cannot contain:

    • prices, charges or rates

    • statements as to the quality, convenience, uniqueness

    • any other qualitative aspects of your business

    • calls to action, such as “Come see us now!”

​

WAIF reserves the right to accept/modify/reject any written or recorded Mentions in order to be compliant with FCC regulations.

Underwriting Rates

Rates typically cost $8 per mention but may vary depending upon the show. There is no minimum or maximum to the number of mentions. Contact the programmer for the show you would like to underwrite to find out the rate for that particular show.


Since ALL Mentions MUST be paid for in advance, please notify the program in which you are underwriting:

​

  • Number of mentions per show

    • Once or twice per hour? One or more hours per show?

  • Frequency

    • Every show? Every other week? Specific weeks during month? Once a month?

  • How long the schedule will run

    • One month? Six Months? One year?

​

To determine your rate, simply multiply the number of Mentions by the rate to determine the fee for this particular contract.

Once again – thank you very much for considering Underwriting a program at WAIF-88.3 FM!!

bottom of page